APA Style

Bateson, John E.G; Hoffman K.Douglas. (2011). Service Marketing (4 Edition). Cengage learing international: South-Western.

Chicago Style

Bateson, John E.G; Hoffman K.Douglas. Service Marketing. 4 Edition Cengage learing international: South-Western, 2011. Text.

MLA Style

Bateson, John E.G; Hoffman K.Douglas. Service Marketing. 4 Edition Cengage learing international: South-Western, 2011. Text.

Turabian Style

Bateson, John E.G; Hoffman K.Douglas. Service Marketing. 4 Edition Cengage learing international: South-Western, 2011. Print.